ASDA

The journey to improved sustainability with Lightfoot

Results at a glance

fleetsize

Fleet size:

3000+ vans

Industry

Industry:

Home delivery

fleet goals

Fleet goals:

Safety, sustainability

fuel saving

MPG increase:

5.1%

co2 reduction

CO2 reduction:

2482 tonnes

Idling

Harsh events:

50% reduction

Tesco Grocery Home Shopping

Asda’s home delivery vans are now well on their way to forming a cleaner, greener fleet thanks to the implementation of Lightfoot’s cutting-edge in-cab driver coaching and rewards technology.

Forming part of the British supermarket chain’s strategy to achieve carbon neutrality, as set out in its Better Planet roadmap, Lightfoot’s fleet management system is helping the Asda grocery delivery fleet cut down on carbon emissions whilst also improving driver safety and boosting engagement across the workforce.

Rewarding better drivers

Small adjustments to the way a vehicle is driven can have a major effect on overall fleet performance.

Small adjustments to the way a vehicle is driven can have a major effect on overall fleet performance. By guiding drivers towards smoother, steadier behaviour behind the wheel, Lightfoot is able to have a drastic impact on areas such as fuel consumption, vehicle wear and tear, environmental impact, and road safety.

The Lightfoot device connects directly to the vehicle’s on-board computer and converts engine data into real-time driving advice that helps the company’s drivers do their jobs more safely and efficiently.

Lightfoot can help fleets achieve a reduction in accidents while cutting fuel and CO2 emissions by as much as 15% each. This is achieved by giving drivers ownership of their performance and rewarding them with prizes and high scores through a dedicated app on their smartphones.

At the end of each journey, drivers are awarded a score based on their driving style, allowing them to see how their driving is improving over time, as well as being able to enter into friendly competition with colleagues as part of a company-wide drivers’ league.

Those drivers who achieve Elite Driver status by reaching a score of 85% or higher can enter The Drivers’ Lottery to win weekly cash prizes of up to £100 and enter prize giveaways too.

Within Asda's first year of implementing Lightfoot, drivers had already claimed rewards including an Amazon Echo Dot and a mini drone, as well as cash prizes totalling over £13,213.

Greater engagement, greater environmental gains

Cuts down on harmful emissions

Asda’s continual driver engagement means that the supermarket will save the equivalent of 2,482 tonnes of CO2 per year, simply by changing the way in which the fleet's drivers handle their vehicles.

To put it into perspective, these carbon savings are enough to power 9.1 million washing machine cycles or to boil 52.4 million kettles of water, which is enough boiled water to provide almost 6 cups of tea to each person in the UK. This is great news for the environment and puts the supermarket well on its way to achieving its net zero goals.

asda logo

Simon Gregg, Vice President of Online Grocery at Asda, had this to say:

"We are continually looking at ways in which we can improve driver safety and we are delighted that many of our drivers are now engaging with Lightfoot on a daily basis."

"Reducing our carbon footprint is really important to both us and our customers and schemes like this help us towards our goals of halving our direct carbon emissions by 2025 (2015 baseline) as we head towards our target of being carbon net zero by 2040.”"

"We’ve already seen the difference that Lightfoot’s technology has made to our operation and hope the partnership continues to help us improve our driver safety and the environment"

MPG increase

5.1%
MPG increase

reduction <br> dangerous driving

50% reduction
dangerous driving

CO2 reduction

2482 tonnes
of CO2 saved

Results that matter

The Asda delivery fleet is now working more safely and efficiently than ever before, with dangerous driving levels reduced by 50% and average MPG increased by 5.1%. In a fleet of over 3000 vehicles, this means huge savings for the business and better working conditions for their drivers, who are now rewarded and recognised for every mile they travel for the supermarket.

If you’re looking for an advanced fleet management solution that will help you reduce emissions, cut fleet fuel costs, improve road safety, and motivate and reward your drivers, then look no further.

Lightfoot can help you revolutionise your fleet for long-term, sustainable success. Make an enquiry or call us on 01392 340419 to find out more.

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