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Sign inAbout Lightfoot
The green tech company committed to making fleets safer, cleaner, and more cost-effective
Our story
Lightfoot’s mission to create better drivers in each and every fleet began in 2013.
Our founder, Mark Roberts, was involved in a project to deliver hybrid vans that could save on both fuel and emissions. The advanced technology was tried and tested, but it failed to produce the expected results once the vans were out on the road. Something wasn’t adding up.
After careful analysis, Mark realised the reason these converted vans weren’t reaching their full potential wasn’t a technological issue at all – it was all down to the way they were being driven. After all, no matter how optimised a vehicle is, if it’s driven inefficiently, it will always be inefficient.
This lightbulb moment led to the creation of Lightfoot, with a goal of improving driver performance to ensure that every fleet experiences the benefits of lower costs, reduced risk, and less environmental impact.
Whilst traditional telematics systems have historically relied on Big Brother-style data collection and a disciplinary approach to driver training, Lightfoot has always sought to be different. We believe in driver empowerment and engagement, giving those behind the wheel the power to drive change in fleets.
Through Lightfoot, drivers become self-managing, with the real-time feedback they receive allowing them to adjust their driving on the go. Better driving performance is incentivised and rewarded, with those who drive safely and efficiently able to win cash prizes, giveaways, and a top spot on the leader board.
By leading with the carrot instead of the stick, Lightfoot has already delivered lasting change in hundreds of fleets, helping to build lifelong driving habits that everyone benefits from.
Our story
Lightfoot’s mission to create better drivers in each and every fleet began in 2013.
Our founder, Mark Roberts, was involved in a project to deliver hybrid vans that could save on both fuel and emissions. The advanced technology was tried and tested, but it failed to produce the expected results once the vans were out on the road. Something wasn’t adding up.
After careful analysis, Mark realised the reason these converted vans weren’t reaching their full potential wasn’t a technological issue at all – it was all down to the way they were being driven. After all, no matter how optimised a vehicle is, if it’s driven inefficiently, it will always be inefficient.
This lightbulb moment led to the creation of Lightfoot, with a goal of improving driver performance to ensure that every fleet experiences the benefits of lower costs, reduced risk, and less environmental impact.
Whilst traditional telematics systems have historically relied on Big Brother-style data collection and a disciplinary approach to driver training, Lightfoot has always sought to be different. We believe in driver empowerment and engagement, giving those behind the wheel the power to drive change in fleets.
Through Lightfoot, drivers become self-managing, with the real-time feedback they receive allowing them to adjust their driving on the go. Better driving performance is incentivised and rewarded, with those who drive safely and efficiently able to win cash prizes, giveaways, and a top spot on the leader board.
By leading with the carrot instead of the stick, Lightfoot has already delivered lasting change in hundreds of fleets, helping to build lifelong driving habits that everyone benefits from.
Our core values
To care
We will put the needs of all our customers first and ensure that the Lightfoot customer experience is our differentiator.
To deliver
We will be easy to do business with, taking personal ownership, responding quickly and keeping customers informed.
To innovate
We will adapt to our customers’ needs and continually improve.
Our leadership team
Mark
Founder
Rupert
CEO
Paul
Managing Director
Neil
Chief Financial Officer
Martin
Partnership Director
Calum
Chief Technology Officer
David
Growth Director
Ben
Client Services Director
James
International Sales Director
Sophie
UK Sales Director
Donato
International Sales Channel Director
Our awards & accreditations
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