Ashwoods Lightfoot Limited owns and operates this website. We are a company registered in England and Wales under company number 08287918. Our registered address is Innovation Valley, Harcombe Cross, Chudleigh, Exeter, Devon, TQ13 0DG.
We may collect certain information about you when you use websites within the lightfoot.co.uk domain, our mobile app the Lightfoot Portal or one of our Lightfoot devices. The type of information we collect will be:
We collect information about you in two different categories:
When you use the website or the Lightfoot Portal
We may collect personal information from you when you:
When using Lightfoot
Information you give us directly:
Information provided by your Lightfoot device
This allows us to:
|Option||Information visible to the fleet|
|Show all||All information (Locations, speeds, journey times, journey distances, driver behaviour, DTCs, vehicle health)|
|No location information||Tracking disabled|
|No driver behaviour information||Driver behaviour metrics disabled (hides: G/A/R, penalties, score, harsh events)|
|No journey||Journeys completely removed|
When you visit our website or use our services, we may collect certain information automatically such as:
Fleet Drivers Only
We may receive information from your employer, so that we can provide you with your Lightfoot Device and also allow you to sign up to our app, the Portal and our associated services.
We work with a number of other organisations such as payment processing companies, internet search engines, rewards partners, marketing organisations and cookie providers who may provide us with information about you.
These organisations include:
Our legal basis for using your information
The law only allows us to use your personal information in certain limited circumstances:
We will most commonly process your personal information in the following situations:
What does this mean in practice?
We may use your information to:
We will send you our newsletter and other offers if you sign up for account via the web portal or Lightfoot app. Or you have signed up for receiving such offers as our Newsletter on our website.
If you are a registered user of the Lightfoot device, we may send you information with our special offers and will offer you the chance to sign up to receiving offers from third parties about related products (such as car insurance and breakdown cover).
We may use your information for market research and analysis so that we can ensure that we tailor our services to the requirements of our users.
Depending on what contact information you have given to us, we may contact you by email, SMS/MMS message, or social media.
We will only do this where you have consented to receiving such information from us. You can opt out of such marketing at any time via the app or web portal account settings or by email to us at firstname.lastname@example.org.
Employer or other Lightfoot bill payer
If you are a driver where your Lightfoot is provided by a third party such as an employer, we will share information about you with the third party per their agreement. The type of information will depend on the services that your employer subscribes to and you will be informed of what information is shared by your employer. Your employer is the data controller for this information and further information about how they use your information can be obtained from them.
Other third parties
We have explained above that we may share your personal data with third parties in order to provide the Lightfoot services. If you wish to take advantage of our offers with third parties then you will be asked for your consent before we transfer you to any other organisation’s website.
We may also share your information with:
We work with the following organisations:
Salesforce (www.salesforce.com), our CRM system which manages weekly newsletters with our customers. It also provides analytics as to how you interact with us.
Amazon Web Services (aws.amazon.com), our cloud services partner which securely stores information from our Lightfoot devices.
Google Maps (maps.google.co.uk), our mapping provider.
Stripe (www.stripe.com), our payment processor.
Perkbox (www.perkbox.co.uk), who provide services that allow us to deliver driver rewards services to you.
MPL – (www.mplcontact.com) who provides customer support services.
Kumulos (www.kumulos.com) who provides mobile messaging.
Legal Requirements and Law Enforcement
We may also disclose your information if:
Where we store your Personal Information
We are committed to ensuring that both we and our suppliers have appropriate technical, administrative and physical procedures in place to ensure that your information is protected against loss or misuse.
We require all our suppliers who handle your personal information to have appropriate technical, administrative and physical procedures in place to ensure that your information is protected against loss or misuse. We work closely with our suppliers to make sure that this requirement is met.
If a supplier is outside of the EEA, we will ensure that they have entered into a data transfer agreement that is consistent with the requirements of applicable law and that gives the individuals enforceable rights and effective legal remedies and provides adequate levels of protection in relation to any Personal Data that is transferred.
Any card payment transactions enacted by or on behalf of Lightfoot will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential.
We have procedures and security features in place to try and keep your data secure once we receive it. If you choose to send us information via email, we cannot guarantee the security of this information until it is delivered to us.
Retention of Information
We only hold your personal information for as long as necessary for the purposes for which we collected your information.
We outline below how long we retain information for and how it is deleted:
|Description of data||Retention Period||Reason for Retention Period||Method of Disposal|
|Contact details||Statutory or 1 year after contract end.||Contract fulfilment||Delete or anonymise data.|
|Demographic details||1 year after contract end.||Provision of Lightfoot services + deletion time||Delete or anonymise data.|
|Payment details||Contract end||Delete or anonymise data files.|
|Transaction history||Statutory limits||Statutory requirement||Delete or anonymise data files.|
|Vehicle information||1 year after contract end.||Provision of Lightfoot services + deletion time||Delete or anonymise data files.|
|Employment information||6 years after contract end.||Provision of Lightfoot services + deletion time||Delete or anonymise data files.|
|Photographs||1 year after contract end for product system. As agreed with the subject for any marketing.||Provision of Lightfoot services + deletion time. Promotion of goods and services.||Delete data files.|
|Driver behaviour||1 year after contract end.||Provision of Lightfoot services + deletion time||Delete or anonymise data files.|
|Location information associated with driving||1 year after contract end.||Provision of Lightfoot services + deletion time||Delete or anonymise data files.|
|Online browsing history and statistics||3 years||Provision of Lightfoot services + deletion time||Delete or anonymise data files.|
|CRM based marketing database||3 years after the last enquiry has been received or within 7 days of a request to unsubscribe.||Provision of information on Lightfoot news, product and services||Delete from CRM system.|
We have set these timescales in accordance with any applicable legislation and where none exists then we will keep your information for the duration of any contract that you have entered into with us and then for a period of 7 years after which time it will be deleted.
Where you have requested marketing information from us, then we will only keep this information for a maximum of up to 3 years. If you do not contact us further during this period, then your information will be deleted.
Access to information
You have the right to access information that we hold about you. If you wish to receive a copy of the information that we hold, please contact email@example.com or write to us at the address above.
Changing or deleting your information
You can ask us at any time to change, amend or delete the information that we hold about you or ask us not to contact you with any further marketing information. You can also ask us to restrict the information that we process about you.
Right to prevent automated decision making
You have a right to ask us to stop any automated decision making. If you would like to request, we stop, or you have any questions or concerns we would be happy to discuss them with you and you can contact us at firstname.lastname@example.org.
Transferring Personal Information
You have the right to request that your personal data is transferred by us to another organisation (this is called “data portability”). Please contact us at email@example.com with the details of what you would like us to do and we will try our best to comply with your request. It may not be technically feasible, but we will work with you to try and find a solution.
If you have been through the internal complaints procedure and are still not happy with the result, then you have the right to complain to the Information Commissioner’s Office. They can be contacted as follows:
Address: Information Commissioners Office
Telephone: 0303 1231113
If you are an international resident, you may wish to complain to the relevant country's ICO.
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